Overview
UTM links help you understand where your investor traffic is coming from so you can measure which channels, posts, or campaigns drive engagement.
Why this matters
Campaign attribution: Identify which platforms (e.g., LinkedIn, email, paid ads) are driving traffic.
ROI tracking: Measure which messages or campaigns lead to conversions or sign-ups.
Improved analytics: Integrate with Google Analytics or CRM tools for deeper insights.
Cross-platform consistency: Use consistent naming conventions for clean and unified reporting.
How to access the UTM links
Go to Engage → Links.
Best practice for UTM links
Use a standard naming structure for source, medium, and campaign.
Apply UTM parameters to all links shared externally.
Review performance regularly to refine your communication strategy.
For example:
?utm_source=linkedin&utm_medium=organic&utm_campaign=announcement_launch
Example: The UTM links can be used to track marketing campaigns so that you can measure how effective these are, examples of these are:
Conferences
Flyers
Booths at conferences
How use QR Codes
Another way to draw people to your InvestorHub is by using QR Codes for the UTMs. To create and individualised QR code follow these steps:
Go to Engage → Links.
Create a Link
Name your campaign and determine a medium. A medium is where you aim to have the QR. For example, this could be your website, or an email.
Give your link a source, this is where it will ultimately take the user back to. For example, LSE announcements.
Download your unique QR code
You’re ready to engage
Using UTM links helps you to maintain clear, data-driven insights.
If you need support with your raise strategy, your Client Success Manager is here to help.