Quarterly Announcements Updates: Are You Making the Most of Them?
You're already using the Hub to keep your investors informed and that's a great foundation. But when it comes to quarterly video updates, there's often a gap between simply getting one out and actually making it land well.
A quarterly video update is one of your most powerful touchpoints with your investor base. Yet many companies underestimate how much the quality of that update matters, from how the video is recorded and who's on camera, to whether it's easy for investors to find and engage with on the Hub.
The question isn't just are you doing quarterly video updates. Are you doing them in a way that genuinely builds investor confidence?
What does a good Quarterly Video Update look like?
The purpose of a good update is to explain important news in a short and understandable manner for all retail investors. Steps to ensure this occurs include:
Video Update Length: A concise video update will always resonate more with your audience. In our experience, around 2 minutes tends to be the sweet spot for keeping engagement high and ensuring your key announcements come through clearly. For investors who don't have time to read through a full quarterly report, it is also a far more accessible format.
Simple and Concise Language: When creating announcements it is important to ensure that your announcements are easily understood by the retail investor community - sticking to short and simple language will increase the impact of your announcements.
Connect with your audience: Present your message in a manner that is relatable, the level of engagement your Quarterly receives is dependent on your ability to connect with your audience.
Tell a story: Share your announcement in a manner which explains key announcements in a structured manner, painting a clear picture of the work you have accomplished in the past quarter.
Make It Count: Remember, this is a forum and opportunity where the company is at the forefront of your retail investors. Take initiatives like holding live Q&A sessions to drive engagement in a way that directly connects with your shareholders.
Add Context: Ensure that your announcement contains all information required to understand the extent of the news. By adding clear context and prior information it will further highlight the key message.
How to make your Quarterly Video Update stand out?
Just having the building blocks of a good announcement will not make it stand out on its own. When using the InvestorHub, it is imperative to take advantage of all available channels to engage with your audience, from sharing to your socials to cross-channel engagement such as:
Customised Email Campaign: editing your usual email templates to showcase key features of the announcement encourages investors to engage with your Quarterly Video Update.
Live Q&A: by opening a forum allowing for discussion and collaboration, the Q&A will create a community of investors engaged with your announcements. Ensuring you reply to any questions will further bolster your connection with the retail investor community.