Project Pages: Are You Making the Most of Them?
A Project Page is more than a website page, a Project Page is your ability to directly access and see key analytics about investor engagement at your fingertips. It’s your ability to communicate with your investors and control the narrative you want to present about your flagship projects,
Ensuring that your Project Page is one that drives traffic to your website, rather than diverting it is imperative for increasing your retail investor database. Presenting all the work you do in a clear and succinct manner, will not only increase its impact on your investors but also showcase far more information.
The question is not just are you making Project Pages? But, are you doing them in a way that engages your investors?
What does a good Project Page look like?
The purpose of a good Project Page is to clearly show all key information regarding your company, while also presenting the information in a manner that is digestible to retail investors. A good Project Page follows the following principles:
Less is More: Only add information that is relevant to your project and how it impacts your potential investors. Focus on the “Why?” of your page rather than the “What?”
Keep It Updated: It is important to revisit and maintain your page regularly,and any significant updates present a great opportunity to share progress with your shareholders as an Investor Update.
High Level Structured View: Present your information in a manner that follows a clear structure, each company can choose a structure based on the content they wish to showcase but an example could be:
Project Description -> Announcements -> Project Fact Sheet .
Tagging Announcements and Updates: A dynamic and up to date project page can be created through announcement tagging. By tagging your announcements to your specific projects, it allows your page to remain updated and paints a more accurate picture for your investors. For a step-by-step guide on how to do this, please refer to our Intercom article.
Focus on the audience: The aim of your Hub is to appeal to retail investors, so when cultivating your project page ask yourself ‘How can I explain this to the average person?’ By placing heavy emphasis on your retail investors in your writing it will do a better job at engaging your investors.
How to make your Project Page stand out?
The InvestorHub platform provides you with many different avenues to allow your project page to stand out. Taking an innovative approach to cultivating your project page will greatly impact its ability to engage your investors. Some innovative practices include:
Interactive Video on your page: Considering allowing your site manager to present your mining projects or your head researcher to present your recent findings, it allows content on your page to be explained far clearer. This can be created through a short video introducing your investors to the project, rather than large bodies of text.
Fact Sheet Vs Normal Page: A project fact sheet has the capacity to hold all information specific to the project’s mineral composition or location. Consider this your page with all numbers and technical details relating to your project. By separating your project page from your fact sheet it allows you to streamline the information that is being presented. This will allow you to ensure that the information on your project page has the capacity to engage retail investors without overwhelming them with information they do not understand.
Project Overview Pages: If you have a large number of projects and a dropdown that is far too long, consider creating a Project Overview Page that contains links to additional information for each project. This helps streamline the information and makes it easier for investors to navigate.
Project Map: A map clearly showing your project locations in relation to key infrastructure such as processing plants, access roads, and transport routes is a valuable addition to your overview page, giving investors a clearer picture of the broader landscape.