Webinars: Are You Making the Most of Them?
Many companies host webinars but fail to leverage them as a true engagement tool. A webinar on the InvestorHub goes beyond a presentation. It is a direct line to your investors, offering real-time interaction and key analytics that inform smarter decisions.
The challenge is not simply running webinars, but running them in a way that builds meaningful connections with your retail investor base and drives growth. So the question is, are you hosting webinars that truly engage your investors.
What does a good Webinar Process look like?
A good webinar process begins even before the webinar starts and continues long after the webinar is over. Ensuring that your webinar process is refined to engage your audience is the first step in allowing viewers to be even more engaged with the platform. An ideal webinar process contains the following key steps:
Pre-Webinar Campaigns: This is a campaign aimed at generating interest in your webinar before it occurs.A good pre-webinar campaign should begin around 10 days before the date of your webinar. Starting your campaign earlier has the ability for potential viewers to forget the webinar is occurring, and reduce your potential views. There are many different ways to engage your audience prior to the webinar, these entail:
a. Setting up a survey: Using a survey you will be able to find out key information about your viewers demographics. Consider a survey with questions such as “How well do you know our company?” as a tool to determine what topics to cover in your webinar.
b. Run an Announcement: Using your InvestorHub platform, create an announcement outlining the webinar topic, date, time and format (recorded or live, closed or open). We recommend including the registration link directly in the announcement, as not all of your audience will be on your email list.
c. Send an email campaign: Utilising email campaigns to further state that a webinar is occurring and all key details has the capacity to ensure that a wider range of viewers will be able to attend.
d. Social Media posts: Using the channels linked to your Hub (eg. X and Linkedin), advertise your webinar across multiple social media platforms. The more engagement your post gets the more capacity it has to bring in unique viewers.
Answer questions during the webinar: Focusing on answering actual questions that your investors are asking is pivotal to ensuring they find the experience insightful. By responding directly to investors it shows greater engagement with your investor audience and allows for them to gain information they were seeking for.
Review your analytics: Closing the loop is imperative to getting the most out of your webinar process. A week after your webinar spend some time looking at post webinar analytics, any number of hub member sign ups is a clear indication of investor engagement with the platform.
How to make your Webinar stand out?
A Webinar is not just a one-time event, it is an opportunity to create multiple touchpoints with your investors before, during, and after it takes place. Making the most of these touchpoints is what separates a standard Webinar from one that actively drives engagement and strengthens investor relationships.
Post-Webinar Communications: Following your webinar, it is important to close the loop with your audience across all touchpoints.
a. For those who attended, a simple thank you email reinforces their engagement and keeps your company front of mind.
b. For those who registered but did not attend, providing a recording ensures they still receive the value of the session.
c.For those who did not register or attend, we recommend sending a follow up communication directing them to the recorded version available on your Hub. This ensures no investor is left behind and maximises the reach of your webinar beyond the live event.
Drive Attendance Through Exclusivity: Positioning your Webinar as a closed or registration-only event can significantly increase sign-ups. By requiring investors to register, you create a sense of exclusivity while also growing your investor database. This approach not only improves attendance rates but also gives you greater visibility over who is engaging with your content.
Deliver Value Beyond Announcements: A webinar should not simply repeat what has already been shared in your announcements. Instead, it should provide additional context, deeper insights, and meaningful commentary that investors cannot access elsewhere. By offering information that goes beyond your standard communications, you give investors a compelling reason to attend and stay engaged with future webinars.