Overview
Newsflow is your central workspace for managing your news. It helps you prepare content ahead of time, publish announcements with context, run email campaigns, and monitor engagement.
Open Newsflow
This is your main workspace. From here, you can see everything that is live, scheduled, or pending, and start creating new content.
How to do it:
Go to Engage → Newsflow
The Newsflow dashboard will show you the types of Newsflow you can publish and view all the content you have prepared and published, along with their performance metrics
Content
1. Types of Newsflow
a. Announcements
Interactive announcements help you engage investors directly on every release. They allow you to add context, share videos, ask questions, and moderate discussion.
Interactive announcements are the best way to engage with investors and your shareholder community. They provide a scalable way to receive instant feedback and moderate discussion on every announcement, keeping the company in control.
b. Updates
Updates are non-material news that, while not regulatory in nature, play an important role in shaping investor engagement.
Updates showcase an extended narrative through content such as executive interviews, events, media features, podcasts and third-party research coverage - ensuring shareholders remain connected and aligned with your ongoing progress and visibility.
c. Social Media
Social Media enables companies to publish directly to LinkedIn and X through InvestorHub. Whether scheduled alongside your Announcements and Updates or deployed as a standalone campaign, posts can be managed seamlessly via the Newsflow tool.
d. Email Campaigns
Email Campaigns allows you to communicate directly with shareholders and investor leads through trackable email outreach. Whether supporting an Announcement or Update, or delivered as a standalone campaign, emails can be created, segmented, and distributed seamlessly within the platform.
2. Preparing and Publishing Newsflow
a. How to prepare an announcement
Preparing your announcement helps you add a summary, video, and schedule distribution before the publishes your release. This works by adding a unique ‘Interactive Announcement URL’ into your document you are releasing to the LSE/AQSE.
Our system looks for this unique ‘Interactive Announcement URL’ in all the documents you release to the exchange - once it identifies and matches the URL, your prepared summary and video will be merged and your scheduled distribution will be triggered.
Go to Engage → Newsflow
Select ‘Prepare RNS announcement’
Add a working title to help you identify the announcement (this is for internal reference only)
Decide if you want to:
Send an email
Post to LinkedIn
Post to X (Twitter)
You’ll be given the unique ‘Interactive Announcement URL’ - make sure to read the guide on how you can use this
See screenshot below with instructions on how to locate the Prepare RNS Announcement.
See screenshot below with instructions on how to add a title and also toggle on / off for the distribution.
See screenshot below with instructions on how to locate the Interactive URL.
b. How to add content to your announcement
Once you have included the ‘Interactive Announcement URL’ in your LSE/AQSE document, use the ‘Active (or Inactive) Channels’ panel on the left to:
Record and/or add a video and Add a summary
Preview your announcement
Setup your distribution channels
Clicking on any of these will allow you to configure your content
See screenshot below with instructions.
c. How to record/add a video
Click on Announcement in the left ‘Active Channels’ panel
Click on ‘Add or record a video’
You then have three options:
Record video
Upload a video
Paste a link to an existing online video
If you decided to record a video, click the 'Record' button
read through the video recording guide
Select 'Join Now' to enter the recording studio
If you want to share a screen or PDF then click on the three dots next to the screen sharing button and either ‘Share Screen’ or ‘Share PDF’
Select 'Start Recording' to start
Select 'Stop Recording' when you are ready to stop. Note: the video will take a few minutes to process
When you are happy with the recording you can select 'Use video'. Otherwise, you can ‘Trim video’ or select ‘Delete’ to re-record
You have the option to add a ‘Featured image’ that will be displayed as the initial thumbnail image on your video
Refer to the screenshot below for guidance.
Click on ‘Add or record a video’.
Refer to the screenshot below for guidance.
Choose one of the 3 options. If you decided to record a video, click the 'Record' button.
Refer to the screenshot below for guidance.
After you read the guide. select 'Join Now' to enter the recording studio.
Refer to the screenshot below for guidance.
Select 'Start Recording' to start.
Refer to the screenshot below for guidance.
Select 'Stop Recording' when you are ready to stop. Note: the video will take a few minutes to process.
Refer to the screenshot below for guidance.
When you are happy with the recording you can select 'Use video'.
Refer to the screenshot below for guidance.
You can customise the cover image for this video by selecting the image icon. You have the option to use 1) Default - Uses the first from of the video 2) Upload - Add you own video thumbnail
See screenshot below with instructions.
d. How to add a summary and preview your announcement
Below the video you just added, you have the ‘Announcement summary’ text box where you can add highlights and a quick description of your announcement.
On the top right corner, you can select ‘Preview’ to see what your Announcement would look like for your shareholders.
See screenshot below with instructions.
e. Setup your distribution channels
Use the ‘Active (or Inactive) Channels’ panel on the left to select either Email, LinkedIn or X (Twitter) to being customising the distribution channels
‘Email’ will use a standard notification template with your ticker, announcement title and a call to action button to view your announcement on your Hub
Use the ’Email setup’ section to customise the subject line, preheader text, send to list and etc.
Use the ‘Email content’ section by pressing ‘Edit’ to customise the contents of your email using our editor
‘LinkedIn’ will also use a suggested post with your announcement title, announcement URL and ticker
Supplement your LinkedIn post with images, videos or the announcement PDF (3 icons below the post editor)
‘X (Twitter)’ will also use a suggested post with your announcement title, announcement URL and ticker
Supplement your X (Twitter) post with images and/or videos (2 icons below the post editor)
Note: You can also use AI to write the post or summary for you. The AI generated post will includes all the titles, URLs and tickers and will be under the required word count. It will ensure that the tone matches the previous published posts in terms of length, format and hashtags.
See Screenshot below with instructions for Emails.
See Screenshot below with instructions for X (Twitter).
See Screenshot below with instructions for how to locate the AI assistant.
f. Your prepared announcement didn’t merge?
In some situations the announcement may not merge with your content. If this is the case then you can manually merge the announcements.
Go to the Announcement you prepared and currently in “Awaiting RNS” status
Select Merge announcement
Select the announcement that you want to merge with the content
See screenshot below with instructions.
See screenshot below with instructions.
f. How to create an update
Publish Activity Updates consistently between Announcements to maintain engagement and avoid communication gaps. Share non-material content that deepens your narrative (such as executive interviews, events, media features, podcasts, and research coverage) and link them to your broader strategy and milestones. Distribute directly to shareholders via your hub and email to reinforce progress and strengthen investor confidence.
Go to Engage → Newsflow
Select ‘Write an activity update’
Add your title
Decide if you want to:
Send an email
Post to LinkedIn
Post to X (Twitter)
Note: Before you are able to share to your socials, you will need to Setup your Social Media Integrations. See the section below for full details.
Add the Contents of your Update including text, videos, images and even specific social media posts using the toolbar
Use the ‘Active (or Inactive) Channels’ panel on the left to setup your distribution channels
Select Continue → Publish now, or Schedule for later by entering the date and time
See screenshot below with instructions on how to write an activity update.
See screenshot below with instructions on how to add a title and also toggle on / off for the distribution.
See screenshot below with instruction on how to add content to an Update.
g. Editing a live (released) announcement or update
Go to Engage → Newsflow → then select the Announcement or Update you want to add content to
Click on the ‘Announcement’ or ‘Update’ in the ‘Active Channels’ panel
Click on ‘Edit’
For Announcement, you can:
Select ‘Add or record video’ to record, upload or paste a link for a video
Add a summary
Assign ‘Categories’ for filtering your Announcements Block in Hub Builder
For Updates, you can:
Add a summary including adding videos, images, documents and social media links
Assign ‘Categories’ for filtering your Announcements Block in Hub Builder
If you haven’t prepared an email campaign, LinkedIn or X post with your announcement, you can always set this up after the Announcement or Update has been released/published by using the ‘Inactive Channels’ in the left panel.
h. How to send or schedule
When sending your Email, LinkedIn or X (Twitter) there are a two options:
You can ‘Send now’
Or you can ‘Schedule for later’
If you ‘Schedule for later’ you can choose the date and timezone
Click on ‘Schedule’ when you have finished
Refer to the screenshot below for guidance on the setup.
3. Enhancing News
a. Automate your distribution
Select the ‘Settings’ icon
Select ‘Automations’
Select ‘Setup’ for:
Welcome new shareholders email
Interactive announcements email
Updates email
There are two option for automations:
Apply recommend settings
Click into one of the tick boxes for announcements - then an Apply recommended button will appear
Select Apply recommended for suggested RNS categories
Select Save and continue → Finish set up
Manual set up
You can choose to manually turn these on by ticking in the boxes provided for email, LinkedIn and X (Twitter) (if the integration is enabled)
The Announcements with a $ icon beside them, represent Announcements that are Price Sensitive.
See screenshot below with instructions on how to find the settings cog.
See screenshot below with instructions on turn on automations.
See screenshot below with instructions on turn on Apply recommended.
See screenshot below with instructions on turn on Manual setup.
b. Setup your social media integrations
You can integrate your Newsflow with LinkedIn to allow you to publish posts directly from the Hub. LinkedIn connection is required and accounts need to be re-authenticated periodically. If re-authentication does not occur before expiry, publishing to LinkedIn will fail until the connection is refreshed.
Select the Settings icon
Select Social media integrations
Select Connect for:
X (Twitter)
LinkedIn
Follow the prompts to connect this using your Super Admin credentials in your social media accounts
See screenshot below with instructions on how to find the settings cog.
See screenshot below with instructions on how to find the social media integrations.
LinkedIn Connection
How long does a LinkedIn connection last?
LinkedIn requires re-authentication once per year.
This means your LinkedIn account must be reconnected annually to maintain publishing access via InvestorHub.
How will I know my LinkedIn connection is about to expire?
Company users receive automated email reminders:
30 days before expiry
7 days before expiry
1 day before expiry
These reminders are sent to prompt re-authentication before access is interrupted.
There is currently no email notification once the token has expired.
What happens if my LinkedIn token expires?
If the token expires:
The integration may still appear as 'Connected'
You will receive an error message when attempting to publish
You will be unable to add LinkedIn as a channel in Newsflow if the token is expired
If you encounter a publishing error, re-authentication is required.
How to Re-authenticate LinkedIn
Navigate to Settings
Go to Integrations
Select LinkedIn
Click Reconnect
Complete the LinkedIn authentication flow
Once complete, publishing access will be restored.
Can I see my token expiry date?
No, the token expiry date is not visible on your Hub. If you are experiencing issues and are unsure whether your token has expired, you will need to contact contact your CSM or clients@investorhub.com.
c. Assigning categories
Categories help you organise content and display it on relevant hub pages.
How to assign a category
You can add a category when preparing an announcement, or:
Go to Engage → Newsflow
Select your announcement or update
Select Edit
Choose an existing category or create a new one
Save your changes
See screenshot below for instructions on how to create a category.
How to add a category section to your hub
In the Hub Builder, add a new Updates block.
Then select a Category for the block (e.g., Projects page).
Note: To find out more about Category sections - read more in the Using the Hub Builder article.
4. View your Newsflow performance
Go to Engage → Newsflow.
You will see all announcements, emails, updates, and social posts.
Click on a ‘Live’ Newsflow item to view the performance.
Depending on the type of Newsflow, you’ll have access to wealth of metrics:
All your Newsflow content come with Campaign Performance measuring impressions, known investors reached, trading activity and more
Announcements and Updates measure:
Total views
Unique visitors
Hub sign ups
Likes
Questions asked
Survey responses
If you have an email campaign, LinkedIn and/or X post with your Announcement or Update, you can measure additional metrics:
Social media impressions, views, comments/replies, reactions and reposts/retweets
Email campaign performance including unique opens, clicks and deliverability
Standalone social media and email campaigns will also track the above metrics
Select any metric or campaign to open the full analytics view, including:
List known investors reached
List of shareholders who traded
List of engaged hub members
Detailed analytics on each of your communication campaigns (email, LinkedIn and X)
See screenshot below for an example of the Newsflow overview for an announcement.
See screenshot below for an example of the Newsflow performance metrics.
See screenshot below with instructions on how to find the survey results.
See screenshot below with instructions on how to find the survey results.
See screenshot below with an example of the survey results.
You’re ready to use Newsflow
Newsflow helps you manage all core communication channels from one place. With clear preparation, distribution, and engagement insights, you can keep investors informed and in control.
If you need help with Newsflow or best practice guidance, your Client Success Manager is here to support you.