Overview
The Hub Builder allows you to design, structure, and maintain the public-facing InvestorHub experience. This is where you control how your hub looks, how investors navigate through it, and how content is displayed. A clear, well-structured hub helps investors find information quickly and supports stronger engagement.
This guide explains how to customise your theme, configure settings, build your navigation, and structure your content.
Content
1. Customising the look and feel
Before you begin
You can tailor your hub design so it aligns with your company’s brand and visual identity. Before you get started make sure you have all of the details for your brands so that you can update within Theme, you can update:
Company logos
Background and text colours
Font styles
Light or dark theme
Custom CSS (for advanced styling)
How to update your theme
Go to Engage → Edit Hub.
Select the Theme tab.
Use the left-hand settings panel to update colours, fonts, and styles.
Review your changes using the preview on the right.
Select Save to apply your updates.
Tip: Ensure your colours meet accessibility contrast guidelines for readability.
2. Updating general settings
Before you begin
The Settings tab lets you configure key site-wide options.
Website title (shown next to your logo)
Google Analytics and Tag Manager integrations
Sign-up wording and settings
Footer content including:
Contact details
Social media links
Newsletter subscription form
Optional additional links
How to update settings
Go to Engage → Edit Hub → Settings.
Select the menu item you want to update.
Make your edits.
Save your changes.
Tip: If you are tracking investor behaviour, add your Google Analytics or Tag Manager ID as early as possible.
3. Mapping your navigation menu
Your navigation menu helps investors find information quickly. Keep it simple and intuitive.
Before you begin
This what you are able to add to your Hub:
Add links to existing hub pages
Add links to external sites
Reorder menu items
Nest items to create grouped sections
How to update your navigation menu
Go to Engage → Edit Hub → Navigation bar.
Select Add menu item.
Enter the label and choose an existing hub page or add a URL.
Reorder items by dragging the handles.
Nest items by dragging a menu item slightly to the right beneath another item.
Save changes.
Best practice: Keep top-level navigation to five or six items to avoid overwhelming readers.
4. Setting up and structuring your content
The Content tab is where you create and manage your hub pages.
Before you begin
This what you are able to create in your Hub:
Create new pages
Navigate to existing pages
Add and edit content blocks
Reorder page layout
Preview your changes before publishing
How to create or edit a page
Go to Engage → Edit Hub → Content.
Use the dropdown or preview panel to select the page you want to edit.
Select Create page to start a new one, or Duplicate existing page to reuse a layout.
Update the page title.
How to add content blocks
Select Add block, or hover between existing blocks to insert a new one.
Choose from two block types:
Content blocks – add text, images, video, links, or HTML.
Smart blocks – automatically display dynamic information.
Customise the layout by adjusting alignment, spacing, buttons, and colours.
Select Save to publish your changes.
Content block types
Header
Hero
Text
Image
Video
Quicklinks
Team
Documents
Welcome message
HTML embed
Smart block types
Q&A preview
Announcements
Updates
Latest announcements
Market data
Annual reports
Investor presentations
Discover
Webinars
Best practice: Mix content blocks and smart blocks to create pages that feel dynamic and informative. Keep each page focused on a single purpose, and use visual hierarchy to guide investors through your content.
5. Improving your SEO
You can improve your SEO by using clear page titles, adding meta descriptions for specific pages, and adding social images to help search engines understand your hub and improve discoverability.
Before you begin
Each page you have will have their own Page Settings to improve your SEO by:
Changing page names with keywords
Adding meta descriptions of your page with keywords
Adding social images that help with page previews in thumbnail format when you post your page URL in social media posts
How to add meta descriptions and social images
Go to Engage → Edit Hub → Content → Page Settings.
Use the “Name” section to give your page a unique keyword that identifies your business
Use “Description” field to add a paragraph or two about your business and keywords that will help your audience find you via Google and other search engines
Add a Social Image so when you post a link of your page on LinkedIn or X - the post will display a preview of your page
Other ways to improve your SEO
For any images you have in your webpages, adding keywords to the “Image alt text” and “Image Caption” will help your SEO ranking on search engines
Make sure to also have consistency with keywords across text based blocks in your pages including Header, Hero and Text Blocks
6. Preview your Draft and Publish your Content
Use the buttons on the top left section of the Hub Builder to preview and preview panel to check your layout and content before selecting Save to publish changes live on your hub.
Before you begin
You’ll be able to preview your changes before setting it Live, along with publishing certain pages Live individually.
How to preview your changes
Go to Engage → Edit Hub → Preview draft
A new tab will open with a preview of your draft
How to review and publish your changes
Go to Engage → Edit Hub → Review & publish
A pop-up will appear with a view of all the changes you have made to each page
Click Publish changes to set each page live individually, or;
Select Publish all to set all the changes Live
You’re ready to build your hub
Once your theme, navigation, and content structure are in place, your hub is ready to publish and share. Keep reviewing your layout as your story evolves and update your pages regularly to keep investors engaged.
If you need help with layout ideas or best practice guidance, your Client Success Manager is here to support you.