Time Required: 2 minutes, 50 seconds ⏱️
Prerequisites: Email campaigns are set-up, if not read this article first. If you’re ready to send engaging campaigns then read on.
Keeping your investors involved and up-to-date on the latest news is important for creating an engaged and informed community that can add value over time. To help get you started on value-adding email campaigns, check out our suggested campaigns and copy below!
📣 Utilising campaigns to promote your Hub and drive sign-ups
Example 1:
'We have released an exciting new feature to boost our engagement with you. We're committed to ensuring our investors remain informed and heard, which is why we're pleased to announce the [Company} interactive Investor Hub is now online.
[LINK / BUTTON TO INVESTOR HUB WELCOME PAGE HERE].
The Hub offers you the chance to engage with [Company] in new ways. As a one-stop shop for all news and announcements related to [Company], you can now digitally interact with announcements and other news via the Hub. This means that you can ask questions of us and other shareholders within the context of announcements, ask questions of the [Company] team in general, and ensure you're always up-to-date with the latest news from [Company].
We're doing this because we want to ensure all of our shareholders have the ability to engage with our team and access to information. You have the option to validate your status as a shareholder, which entitles you to additional benefits, but you can equally sign up without validating your status if you'd prefer.
We would love it if you would join our investor community so that we can connect with you on a daily basis and reply to any questions you might have!
[LINK / BUTTON TO INVESTOR ONBOARDING PROCESS].
Step 1) Use the link to create an account and join [Company]'s investor community
Step 2) Verify your holdings and investor status to access additional benefits (optional)
Step 3) Start engaging with [Company]'s announcements through likes, questions or annotations!
Example 2:
'We want our investors to share in our success, and we believe that the best way to do this is to grow a community of investors with a shared belief in the future that [Company] is building. With our interactive investor hub, you can access every announcement and media release and ensure your that voice is heard by the [Company] team through the interactive Q&A system.
By joining the community, you will also make it easier for [Company] to contact you about future raises, votes, and key announcements. Whether you are a seasoned shareholder or are simply interested in following our journey, we encourage you to join our investor community.'
👋 Welcoming new shareholders in a bespoke campaign
Welcome new shareholders and invite them to join your community with a custom campaign. Simply select 'New shareholders' in campaign audiences to select all new shareholders within the last 90 days, craft your bespoke message and send out your campaign. You can easily repeat this campaign process every quarter as new shareholders come on board, just be sure to set a reminder.
'I wanted to welcome you as a shareholder of [Company] on behalf of the management team. As a shareholder, we make it our priority to ensure you remain informed throughout the entirety of our journey. This means that we're highly invested in ensuring our shareholder communications are suited to your needs.
Our interactive investor hub hosts the latest company announcements, news, and media. It is also a place for investors to ask questions, add comments, and share feedback via the portal. We will endeavour to answer every question that we can (and be transparent about when we cannot).
Our investor hub is the destination for all investors at [Company], and I strongly encourage you to create an account and engage with myself and the [Company] leadership team on there.'
✉️ Update your email templates for ongoing email campaigns
Example for ASX announcement distribution:
“If you have any questions on this announcement or any past [Company] announcements, check out our Interactive Announcements. Like, comment, ask a question and view video summaries on important announcements. You can find this here: [LINK TO INTERACTIVE ANNOUNCEMENTS PAGE]”
Example for non-ASX announcement/activity update distribution:
“Engage with us through our Investor Hub, where you can create an account to engage with our new interactive announcements, see our own video summaries on important announcements, get capital raising updates from us and hear about exclusive [Company] events, and more [LINK TO INVESTOR HUB WELCOME PAGE
Need help?
These are our initial pointers for companies who want to boost their engagement with shareholders through campaigns. If you're looking for more support, reach out to your Client Success Manager or check out the article below ⬇️