Time Required: 2 minutes, 50 seconds ⏱️
Prerequisites: Live Investor Hub
Outcome: Increased engagement across your Investor Hub (including Interactive Announcements)
Table of Contents
Why is launching your Hub Important?
You have just set-up your Investor Hub, congratulations! 🎉
Don't let that hard work go unnoticed. To ensure you're getting investor eyeballs 👀across your shiny new interactive Investor Hub, the most important component is to distribute your hub to your shareholders through a launch.
Before we provide some simple, yet extremely effective, steps for distributing your hub, here are some pretty cool stats for what distribution can do for your engagement.
Case study 🚀
For other examples of where the distribution has increased engagement, head to this knowledge article here.
Steps for Maximising Distribution of Your Hub
There are multiple steps that we suggest for maximising the distribution of your Investor Hub. We have included these below for you 👇
Step 1. Share the launch of your Hub in an ASX announcement 📃
Our top recommendation is to share your new interactive Hub in an ASX announcement. Let all your shareholders and potential investors know you are committed to shareholder engagement and transparency. We have included some example copy for an ASX announcement below.
Investor Hub Launch ASX Template:
'[Company] (ASX:XXX) today announces the formal launch of our Investor Hub. The Investor Hub is a dedicated platform for investors to learn more about [Company] and our latest activities during this period of rapid growth for the company.
Visit the Investor Hub here: [LINK TO INVESTOR HUB WELCOME PAGE]
In line with our commitment to deliver transparency to all investors, [Company] will be regularly uploading new content to the hub, including videos accompanying select announcements, education material, interviews and corporate research.
[Company] encourages investors to post questions/feedback through the Q&A function accompanying each piece of content and the [Company] team will endeavour to respond in a timely manner.
How to join the [Company] Investor Hub
Head to [SIGN UP LINK]
Follow the prompts to sign up for an Investor Hub account
Complete your account profile
From time to time, investors with complete accounts on the Investor Hub may be invited to exclusive company events and corporate opportunities. We appreciate shareholder’s support during YYYY and we look forward to updating investors on our progress in YYYY via the Investor Hub.'
📍 Add a photo of your welcome page to make the announcement more eye-catching 👀
Step 2. Include the Investor Hub link on your ASX announcement design template 📃
It's easy to forget to include your Investor Hub link on upcoming announcements. To save you time and hassle, include the below on your ASX announcement design template to ensure investors can access your Hub from all announcements you release.
You can include a sentence about your Investor Hub in the highlight dot points at the top of the announcement and in the ‘about’ section of your ASX announcements, for example:
“If you have any questions on this announcement or any past [Company] announcements, head to our interactive Investor Hub. Like, comment, ask a question and view video summaries on important announcements. You can find this here: [LINK TO INVESTOR HUB]”
📍If you plan to add a video summary to this announcement on your Hub, you should mention this in the copy.
You can include your Investor Hub link in the contact details of your ASX announcements, for example:
“[Company] Investor Hub: [LINK TO INVESTOR HUB]”
📍View our template ASX announcement design with Investor Hub distribution included here:
You can update the footer and header in your ASX announcements to include your Investor Hub, for example:
Header: Including an Investor Hub link to introduce investors from the get-go.
Footer: Reminding investors at the end of every page to refer to the Investor Hub.
Step 3. Include your Investor Hub link on all investor emails, we have provided some suggestions in a separate article here ✉️
Step 4. Update your email signature to include the Investor Hub link 📧
Additional tips for sharing your Hub - content examples 📝
🎥 Create a video tour of your Investor Hub to share with your shareholders
Including a quick tour of the new Hub to your email & social media campaigns is a great way to engage your investors. They will really appreciate getting a tour of the new feature from someone at the company, so that they know exactly why you are doing this, and how to use the tech. Check out our example here.
🚀 Investor Hub social media campaign
Create a launch campaign of your new Investor Hub through social media to your wider investor community. You might not have all of your shareholders’ email addresses, so this is a great way to improve your reach, for example:
“We're committed to ensuring our investors remain informed and heard, which is why we're pleased to announce that [Company]'s new interactive Investor Hub is now online.
For existing and prospective shareholders, the Hub offers you the chance to engage with [Company] in new ways. As a one-stop shop for all news and announcements related to [Company], you can now digitally interact with announcements and other news via the Hub. This means that you can ask questions of us and other shareholders within the context of announcements, ask questions of the [Company] team in general, and ensure you're always up-to-date with the latest news from [Company].
We're doing this because we want to ensure all of our shareholders have the ability to engage with our team and access to information. You have the option to validate your status as a shareholder, which entitles you to additional benefits, but you can equally sign up without validating your status if you'd prefer. Check it out by clicking the link below and let us know your thoughts [LINK TO INTERACTIVE ANNOUNCEMENTS PAGE].”
📍Include in post: Investor Hub Welcome Video by you
Need help?
These are our initial pointers for companies who want to boost their shareholder reachability through InvestorHub. We'd love to hear what works best for you, and if you have any questions on the above, you can reach out to your Account Manager.