Time Required: 1 minute, 45 seconds ⏱️
Prerequisites: Live Investor Hub, newsflow (ASX or non-ASX specific)
Outcome: Articulate your company's strategy effectively through Interactive Media, maximising long-term shareholder value
Table of Contents
Skip ahead by watching our 'intro' video here 🖥
OR continue reading for step by step instructions 👇
🙋♀️ What is interactive media?
We believe that company's can better identify their investor demand by enhancing their shareholder engagement.
'Interactive Media' helps you streamline your process and support your strategy for better engaging, controlling the conversation, understanding investor sentiment and providing extra context for investors all in the same place.
You can find interactive media in the side bar under 'Engagement' 🔎
📝 All there is to know when using interactive media
There are two forms of Interactive Media:
ASX Announcements - Allow you to engage with investors and your shareholder community on ASX announcements;
Activity Updates - Allow you to engage with investors and your shareholder community on non-ASX announcements, including articles, videos, podcasts, webinars, or external media with Stockhead, Proactive, AFR or the like.
Both interactive media forms provide a scalable way to receive instant feedback and moderate discussion on every piece of newsflow, keeping the Company in control.
For more information on how to manage and maximise engagement across these two forms, head to the following links:
💡 Here's where your investors can view all interactive media on your Investor Hub (now including 'Activity Updates')
❓ Managing engagement across your Interactive Media
By allowing investors to interact on your Interactive Media, you're creating a trusted investor community where you can control and mediate the conversation. This type of engagement allows investors to interact directly with you on newsflow you've released.
There are several types of investor interactions across your interactive media including:
Questions;
Comments;
Survey responses; and
Upvote / likes
To learn how to manage questions, head to the following article:
💡Here's what it looks like when you've received multiple questions across your Interactive Media.
Head to the following articles to learn more about this feature and how to maximise it 📚
🙋♀️ If you have any questions on how to use interactive media, don't hesitate to reach out to your account manager.