Time Required: 1 minutes, 50 seconds ⏱️
Prerequisites: Live Investor Hub, upcoming newsflow
Outcome: Understand how to manage activity updates and increase engagement
Table of Contents
🙋♀️ What are activity updates?
'Activity updates' are a new and improved way of centralising distribution of all newsflow you release that isn't an ASX announcement..
🤔 Think interviews with stockhead or proactive, webinars on your half yearly results or AGM, articles with the AFR, social pieces released by your IR company, podcasts, whatever you like! Your reinvented 'news page',
....and even better, you can receive instant feedback from your community and moderate the discussion on every activity post you distribute.
✍️ Creating a new activity update
Interactive media can be found under ‘Engagement' → 'Interactive Media’ → 'Activity updates' in the navigation bar.
Create a new activity update by hitting the 'New Update' button.
To get started with posting your first activity update, you'll need a few things:
Title of your update, e.g. '[InvestorHub] October 2022 Investor Briefing'
Content to include on your update. This could be a description or intro to the media piece. For suggestions on what to include on your post, head to the following article 📗.
Link or upload a video or document of the media piece you'd like to distribute. You can also just post a short summary without media if you wish.
PUBLISH ✅ success, you've posted an activity update! Now on to distributing.
You can always save your post as a draft and come back to it later. You can also delete draft or live posts if need be.
The above image is for example purposes only
📣 Viewing your live post and distributing it
To view your live post as investors would, click 'view live update' on that specific post. Here, you will also find the share button (three little dots), which is a URL to the live post. We recommend sharing this to social media or sending it to shareholders in an email to increase engagement year-round!
For more tips and to understand how distribution can positively impact engagement, head to the following article 📗.
📊 View analytics of your post
Congrats! Now that you've posted and distributed an interactive activity update, you can view how it's tracking and respond to any comments / questions you've received from investors.
To view analytics for individual posts, click on the post 'title'. Here you will be taken to the published post where you can view:
Overview: High level metrics on engagement for this post including total views, likes, survey responses & questions
Survey Responses: Here you can view investor responses on the survey popups on your activity updates.
Investor Q&As: All questions investors have asked will be displayed here. To learn how to manage questions, head to the following article 📗.
❓ For help with any of these actions, reach out to your Account Manager.