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Engagement Analytics 📈
Engagement Analytics 📈

Insights to help you optimise your investor hub comms and increase engagement.

Izzy Sanchez avatar
Written by Izzy Sanchez
Updated over a year ago

⏱️ Time to read: 5 minutes

Table of Contents

Engagement analytics: an overview

Investor hub analytics

Lead conversion analytics

Announcements analytics

Updates analytics

Engagement analytics: an overview

Engagement analytics provides key insights into who is visiting your investor hub and how they are engaging with your content.

This can help inform your shareholder engagement strategies.

Where can I find my engagement analytics?

Under the Engagement section, click 'Analytics'.

What kind of analytics can I review?

Engagement analytics includes the following pages:

  1. Investor hub analytics: a high-level overview of how effective your engagement activities are across your investor hub

  2. Lead conversion analytics: understand how effective your engagement activities are at converting visitors into leads and shareholders.

  3. Announcement analytics: understand your announcement reach and engagement

  4. Updates analytics: understand your update reach and engagement

Tip

You can apply different date ranges (60, 90, 180 days) to the data by clicking on the global date range dropdown at the top right:

Investor hub analytics

Investor hub analytics provide a high-level overview of how effective your engagement activities are across your investor hub.

Investor hub analytics includes:

  1. High-level metrics: including # of page views, # of unique visitors and # of investors who have signed up to your investor hub

  2. Investor hub engagement chart: allows you to see how your investor comms impact investor hub engagement and share price

  3. Sign-ups breakdown donut chart: see what proportion of investor hub sign ups are leads, existing or past shareholders

  4. Most engaged investors: see a snapshot of your five most engaged registered investor hub users.

  5. Page performance: understand which pages are driving the most views and visitors

Lead conversion analytics

Understand how effective your engagement activities are at converting investor hub visitors into leads and shareholders.

Lead conversion analytics includes:

  1. High-level metrics: including # of unique visitors, # of leads and # of converted shareholders

  2. Conversion rate funnel: provides a high-level snapshot of how well your visitors are converting into leads and shareholders.

  3. Audience breakdown chart: allows you to see how your lead conversion rate relates to your investor communication efforts.

Let's take a closer look at the conversion rate funnel and audience breakdown chart.

Conversion rate funnel

The conversion rate funnel provides a high-level snapshot of how well your visitors are converting into leads and shareholders.

The funnel is broken down into the three stages:

  1. Unique visitors: the first stage in the funnel, and captures all unique visitors landing on your Investor Hub. This stage of the funnel will always be 100%.

  2. Leads: the second stage of the funnel, and captures the proportion of visitors who become leads.

  3. Shareholders: the final stage of the funnel, and captures the proportion of visitors who convert into shareholders.

Audience breakdown chart

The audience breakdown allows you to see how your lead conversion rate (i.e. the proportion of leads that convert into shareholders) relates to your investor communication efforts.

Note

The lead conversion rate is the average conversion rate over the previous 4 weeks.

Note: if you manually upload a list of contacts, they will automatically be converted to leads, which will be represented as a large spike in the graph.

Announcements analytics

Understand your reach and engagement across your announcements.

Announcements analytics includes:

  1. High-level metrics: including # survey responses submitted, # of likes received, # of questions asked and # of views on your announcement pages

  2. Update reach and engagement chart: allows you to see how your investor comms impact engagement (including views, questions, likes and survey responses)

  3. Top 3 viewed announcements: see which announcements are driving the most views. You can also see other forms of engagement including number of questions, likes and survey responses for these announcements.

  4. Engagement by content type: understand which types of content (i.e. video, text) are driving the most views and engagement

  5. Announcement email campaign stats: understand which email campaigns have the best open and click-through rates.

Did you know?

Announcements with videos get 5x more engagement than those that don't.

Updates analytics

Understand your reach and engagement across your updates.

Updates analytics includes:

  1. High-level metrics: including # survey responses submitted, # of likes received, # of questions asked and # of views on your update pages

  2. Update reach and engagement chart: allows you to see how your updates (by media type) impact engagement (including views, questions, likes and survey responses)

  3. Top 3 viewed updates: see which updates are driving the most views. You can also see other forms of engagement including number of questions, likes and survey responses for these announcements.

  4. Engagement by media type: understand which types of content (i.e. video, text) are driving the most views and engagement

  5. Updates email campaign stats: understand which email campaigns have the best open and click-through rates.

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