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Analyse your Registry and Engagement

The Analyse suite brings together behavioural data, registry movement, and communication performance so you can track sentiment, identify trends, and report confidently to your board.

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Written by Dylan Senthilan
Updated over a week ago

Overview

The Analyse suite helps you understand how investors engage with your company across your hub, emails, announcements, and registry activity. It brings together behavioural data, registry movement, and communication performance so you can track sentiment, identify trends, and report confidently to your board.

Content


1. Engagement

The Engagement dashboard provides a high-level view of how well your communications are performing across all owned channels.

Why this matters

This helps you with visibility of your metrics, these include:

  • Track communication performance over time

  • See which content resonates with investors

  • Benchmark your engagement against ASX peers

  • Understand how engagement contributes to lead generation and shareholder behaviour

  • Inform board and quarterly IR reporting

Note: you can adjust the dates in the drop down menu.


2. Benchmark

The Benchmark tab compares your investor engagement to similar ASX-listed companies using anonymised InvestorHub data.

Why this matters

This helps you with visibility of your metrics, these include:

  • Engagement index percentile

  • Average hub visits per investor

  • Email open and click rates compared to network averages

  • Correlation between engagement and trading volume

  • Engagement growth trends

How to use the benchmarks

  • Identify strengths and improvement areas

  • Present measurable progress to leadership teams

  • Highlight ROI of your communication efforts


3. Investor hub

The Investor hub tab shows how investors are interacting with your website.

Why this matters

This helps you with visibility of your metrics, these include:

  • Total hub visits

  • Unique vs returning visitors

  • Session duration and pages viewed

  • Top-performing pages

  • Engagement by device type

  • Traffic sources (email, direct, search, referral, social)

How to use the investor hub tab

  • Understand what your audience cares about

  • Optimise hub structure and content

  • Align updates to investor interest areas


4. Announcements

The Announcements tab analyses engagement with your ASX announcements.

Why this matters

This helps you with visibility of your metrics, these include:

  • Open and click-through rates

  • Engagement by investor segment

  • Top-performing announcements

  • Engagement timeline across releases

How to use the announcements tab

  • Identify which updates drive the most engagement

  • Understand engagement spikes or fatigue

  • Support your board papers with clear engagement insights


5. Updates

The Updates tab tracks the performance of non-ASX communications such as newsletters, hub posts, and investor letters.

Why this matters

This helps you with visibility of your metrics, these include:

  • Total updates sent

  • Email open and click rates

  • Hub engagement metrics

  • Which segments engaged most

  • Communication frequency vs engagement trends

How to use the updates tab

  • Refine content formats and timing

  • Improve targeting and messaging

  • Highlight the effectiveness of retail communication


6. Lead conversion

Lead Conversion shows how engagement turns into new investors or verified shareholders.

Why it matters

This helps you with visibility of your metrics, these include:

  • New leads captured

  • Conversion funnel stages

  • Top lead sources

  • Time to conversion

  • Lead quality indicators

How to use the lead conversion tab

  • Quantify the value of your D2I activity

  • Identify best-performing campaigns

  • Improve investor acquisition workflows

  • Add measurable impact to board and IR reports


7. Investors

The Investors section combines registry data with platform engagement data to help you understand how investors behave, trade, and interact with your company.

Why it matters

This helps you with visibility of your metrics, these include:

  • Visualise the composition of your register

  • Identify liquidity risks

  • Track HNW and broker activity

  • Support board conversations with data-backed insights


8. Trading activity

The Trading activity tab reveals buying and selling trends across your register and how these relate to investor engagement.

Why it matters

This helps you with visibility of your metrics, these include:

  • Net buying vs selling

  • Active vs inactive holders

  • Turnover ratio

  • Liquidity drivers by segment

  • Correlation between trading and engagement

How to use the trading activity tab

  • Identify high-liquidity periods

  • Spot early signs of selling pressure

  • Provide trading insight in IR reports


9. Holdings

The Holdings tab shows how ownership is distributed across your register.

Why it matters

This helps you with visibility of your metrics, these include:

  • Shareholder count by parcel range

  • Ownership concentration

  • Registry movements over time

  • New vs lost holders

  • Average holding tenure

How to use the holdings tab

  • Track register stability

  • Identify trends in mid-register growth

  • Prepare for raises with clear ownership insights


10. Profitability

The Profitability tab estimates how profitable your investors are based on entry price and current market value.

Why it matters

This helps you with visibility of your metrics, these include:

  • Profit vs loss distribution

  • Weighted average cost per share

  • Market value vs cost basis

  • Profitability by segment

  • Sentiment correlation with behaviour

How to use the profitability tab

  • Gauge investor sentiment

  • Identify holders at risk of selling

  • Strengthen narrative updates for underwater holders

  • Add context to board and investor communications


11. Reachability

Reachability measures how much of your shareholder base you can communicate with directly.

Why it matters

This helps you with visibility of your metrics, these include:

  • Reachable vs unreachable holders

  • Verified vs unverified holders

  • Email deliverability

  • Reachability by parcel range

  • Reachability growth over time

How to use the reachability tab

  • Track progress against D2I goals

  • Identify verification gaps

  • Plan onboarding and verification campaigns


12. High net worth

The High net worth section highlights verified and potential HNW investors.

Why it matters

This helps you with visibility of your metrics, these include:

  • Self-nominated – investors who indicate HNW status but aren’t verified

  • Pending review – investors awaiting approval

  • Verified – confirmed HNW investors

  • HNW behaviour – high-value investors identified via behaviour

How to use the high net worth tab

  • Prioritise raise targeting

  • Build personalised outreach lists

  • Encourage verification for warm HNW leads

Verifying documentation for high net worths

Why this matters

It is important to verify your High Net Worth documentation, as this legitimises their status and allows you to build up a profile for your investors. The High Net Worth investors are important as they are more likely to purchase shares as they are active investors.

How to verify investor documentation

When a High Net Worth investor registers as a Hub Member, they can verify their investor status by providing documentation. When they do this, you will need to verify their documentation.

  1. You will receive an email notifying you the need to ‘Verify Document’ - click on the button - this will take you to the Hub

    1. Alternatively, you can also go directly into the Hub to verify documentation

  2. Click on the name of the person who wants to be verified

  3. Click on Personal Information

  4. Then under High Net Worth status, click on Verify

  5. You will be able to view the document and select from the drop down menu

    1. Document type

    2. Certificate issue date


13. Brokers

The Brokers tab shows activity from brokers and custodians influencing liquidity.

Why it matters

This helps you with visibility of your metrics, these include:

  • Top broker activity

  • Custodian movement

  • Liquidity attribution

  • Beneficial ownership linkage

How to use the brokers tab

  • Understand intermediaries driving trades

  • Support liquidity mapping and BO analysis

  • Track broker-driven movement trends


14. Registry

The Registry tab visualises how your share register changes over time, combining registry imports, trading movements, and announcements.

Why it matters

This helps you with visibility of your metrics, these include:

  • Trading volume

  • Holder count change

  • Share price

  • Announcement timing

  • Growth ratio

  • New, returning, and churned holders

  • Upgraders and downgraders

How to use the registry tab

  • Track register growth or contraction

  • Understand price and volume movement drivers

  • Present clear data-led insights in reports


15. Board report

The Board report is a pre-built, automated summary designed for boardroom clarity. It brings together insights from Engagement, Investors, and Registry.

Why it matters

This helps you with visibility of your metrics, these include:

  • Report investor sentiment and behaviour

  • Show communication reach and engagement trends

  • Present registry and trading insights

  • Demonstrate how engagement converts to shareholder outcomes

What the report includes

Reach: communication coverage, CRM growth, deliverability

Engage: hub engagement, email performance, benchmark comparison

Convert: registry movement, trading activity, profitability insights


You’re ready to analyse performance

The Analyse suite helps you understand how investors behave, where they engage, and how your communications influence shareholder outcomes. Use these insights to guide your IR strategy, strengthen your reporting, and support better decision-making.

If you need support with your raise strategy, your Client Success Manager is here to help.

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