Overview
The Analyse suite helps you understand how investors engage with your company across your hub, emails, announcements, and registry activity. It brings together behavioural data, registry movement, and communication performance so you can track sentiment, identify trends, and report confidently to your board.
Content
1. Engagement
The Engagement dashboard provides a high-level view of how well your communications are performing across all owned channels.
Why this matters
This helps you with visibility of your metrics, these include:
Track communication performance over time
See which content resonates with investors
Benchmark your engagement against ASX peers
Understand how engagement contributes to lead generation and shareholder behaviour
Inform board and quarterly IR reporting
Note: you can adjust the dates in the drop down menu.
2. Benchmark
The Benchmark tab compares your investor engagement to similar ASX-listed companies using anonymised InvestorHub data.
Why this matters
This helps you with visibility of your metrics, these include:
Engagement index percentile
Average hub visits per investor
Email open and click rates compared to network averages
Correlation between engagement and trading volume
Engagement growth trends
How to use the benchmarks
Identify strengths and improvement areas
Present measurable progress to leadership teams
Highlight ROI of your communication efforts
3. Investor hub
The Investor hub tab shows how investors are interacting with your website.
Why this matters
This helps you with visibility of your metrics, these include:
Total hub visits
Unique vs returning visitors
Session duration and pages viewed
Top-performing pages
Engagement by device type
Traffic sources (email, direct, search, referral, social)
How to use the investor hub tab
Understand what your audience cares about
Optimise hub structure and content
Align updates to investor interest areas
4. Announcements
The Announcements tab analyses engagement with your ASX announcements.
Why this matters
This helps you with visibility of your metrics, these include:
Open and click-through rates
Engagement by investor segment
Top-performing announcements
Engagement timeline across releases
How to use the announcements tab
Identify which updates drive the most engagement
Understand engagement spikes or fatigue
Support your board papers with clear engagement insights
5. Updates
The Updates tab tracks the performance of non-ASX communications such as newsletters, hub posts, and investor letters.
Why this matters
This helps you with visibility of your metrics, these include:
Total updates sent
Email open and click rates
Hub engagement metrics
Which segments engaged most
Communication frequency vs engagement trends
How to use the updates tab
Refine content formats and timing
Improve targeting and messaging
Highlight the effectiveness of retail communication
6. Lead conversion
Lead Conversion shows how engagement turns into new investors or verified shareholders.
Why it matters
This helps you with visibility of your metrics, these include:
New leads captured
Conversion funnel stages
Top lead sources
Time to conversion
Lead quality indicators
How to use the lead conversion tab
Quantify the value of your D2I activity
Identify best-performing campaigns
Improve investor acquisition workflows
Add measurable impact to board and IR reports
7. Investors
The Investors section combines registry data with platform engagement data to help you understand how investors behave, trade, and interact with your company.
Why it matters
This helps you with visibility of your metrics, these include:
Visualise the composition of your register
Identify liquidity risks
Track HNW and broker activity
Support board conversations with data-backed insights
8. Trading activity
The Trading activity tab reveals buying and selling trends across your register and how these relate to investor engagement.
Why it matters
This helps you with visibility of your metrics, these include:
Net buying vs selling
Active vs inactive holders
Turnover ratio
Liquidity drivers by segment
Correlation between trading and engagement
How to use the trading activity tab
Identify high-liquidity periods
Spot early signs of selling pressure
Provide trading insight in IR reports
9. Holdings
The Holdings tab shows how ownership is distributed across your register.
Why it matters
This helps you with visibility of your metrics, these include:
Shareholder count by parcel range
Ownership concentration
Registry movements over time
New vs lost holders
Average holding tenure
How to use the holdings tab
Track register stability
Identify trends in mid-register growth
Prepare for raises with clear ownership insights
10. Profitability
The Profitability tab estimates how profitable your investors are based on entry price and current market value.
Why it matters
This helps you with visibility of your metrics, these include:
Profit vs loss distribution
Weighted average cost per share
Market value vs cost basis
Profitability by segment
Sentiment correlation with behaviour
How to use the profitability tab
Gauge investor sentiment
Identify holders at risk of selling
Strengthen narrative updates for underwater holders
Add context to board and investor communications
11. Reachability
Reachability measures how much of your shareholder base you can communicate with directly.
Why it matters
This helps you with visibility of your metrics, these include:
Reachable vs unreachable holders
Verified vs unverified holders
Email deliverability
Reachability by parcel range
Reachability growth over time
How to use the reachability tab
Track progress against D2I goals
Identify verification gaps
Plan onboarding and verification campaigns
12. High net worth
The High net worth section highlights verified and potential HNW investors.
Why it matters
This helps you with visibility of your metrics, these include:
Self-nominated – investors who indicate HNW status but aren’t verified
Pending review – investors awaiting approval
Verified – confirmed HNW investors
HNW behaviour – high-value investors identified via behaviour
How to use the high net worth tab
Prioritise raise targeting
Build personalised outreach lists
Encourage verification for warm HNW leads
Verifying documentation for high net worths
Why this matters
It is important to verify your High Net Worth documentation, as this legitimises their status and allows you to build up a profile for your investors. The High Net Worth investors are important as they are more likely to purchase shares as they are active investors.
How to verify investor documentation
When a High Net Worth investor registers as a Hub Member, they can verify their investor status by providing documentation. When they do this, you will need to verify their documentation.
You will receive an email notifying you the need to ‘Verify Document’ - click on the button - this will take you to the Hub
Alternatively, you can also go directly into the Hub to verify documentation
Click on the name of the person who wants to be verified
Click on Personal Information
Then under High Net Worth status, click on Verify
You will be able to view the document and select from the drop down menu
Document type
Certificate issue date
13. Brokers
The Brokers tab shows activity from brokers and custodians influencing liquidity.
Why it matters
This helps you with visibility of your metrics, these include:
Top broker activity
Custodian movement
Liquidity attribution
Beneficial ownership linkage
How to use the brokers tab
Understand intermediaries driving trades
Support liquidity mapping and BO analysis
Track broker-driven movement trends
14. Registry
The Registry tab visualises how your share register changes over time, combining registry imports, trading movements, and announcements.
Why it matters
This helps you with visibility of your metrics, these include:
Trading volume
Holder count change
Share price
Announcement timing
Growth ratio
New, returning, and churned holders
Upgraders and downgraders
How to use the registry tab
Track register growth or contraction
Understand price and volume movement drivers
Present clear data-led insights in reports
15. Board report
The Board report is a pre-built, automated summary designed for boardroom clarity. It brings together insights from Engagement, Investors, and Registry.
Why it matters
This helps you with visibility of your metrics, these include:
Report investor sentiment and behaviour
Show communication reach and engagement trends
Present registry and trading insights
Demonstrate how engagement converts to shareholder outcomes
What the report includes
Reach: communication coverage, CRM growth, deliverability
Engage: hub engagement, email performance, benchmark comparison
Convert: registry movement, trading activity, profitability insights
You’re ready to analyse performance
The Analyse suite helps you understand how investors behave, where they engage, and how your communications influence shareholder outcomes. Use these insights to guide your IR strategy, strengthen your reporting, and support better decision-making.
If you need support with your raise strategy, your Client Success Manager is here to help.
