Overview
UTM links help you understand where your investor traffic is coming from so you can measure which channels, posts, or campaigns drive engagement.
Why this matters
Campaign attribution: Identify which platforms (e.g., LinkedIn, email, paid ads) are driving traffic.
ROI tracking: Measure which messages or campaigns lead to conversions or sign-ups.
Improved analytics: Integrate with Google Analytics or CRM tools for deeper insights.
Cross-platform consistency: Use consistent naming conventions for clean and unified reporting.
How to access the UTM links
Go to Engage → Links.
Best practice for UTM links
Use a standard naming structure for source, medium, and campaign.
Apply UTM parameters to all links shared externally.
Review performance regularly to refine your communication strategy.
For example:
?utm_source=linkedin&utm_medium=organic&utm_campaign=announcement_launch
Example: The UTM links can be used to track marketing campaigns so that you can measure how effective these are, examples of these are:
Conferences
Flyers
Booths at conferences
You’re ready to engage
Using UTM links helps you to maintain clear, data-driven insights.
If you need support with your raise strategy, your Client Success Manager is here to help.